Marketing & Sales Enablement Manager (req#58258)

Posted 6 days ago

Location: Remote at Somerville, MA

Opportunity

The Marketing and Sales Enablement Manager is responsible for delivering profitable revenue growth for Heila Technologies through deploying innovative marketing strategies to drive brand awareness, lead generation, and increased sales. A core responsibility of the role is the enablement of sales and marketing teams with processes, tools, insights, data, technology, training, and program development.  The role directly supports sales; however, it is cross functional in nature and must collaborate closely with multiple teams and Kohler business units including engineering, product development, marketing, applications, and project management.  This role must gain alignment with key stakeholders and implement strategic, technological, operational, and performance enhancements to drive sales productivity.

Specific Responsibilities

  • Implement a comprehensive dynamic marketing strategy that aligns with organizational objectives and leverages the most effective tactics including digital/social platforms, tradeshows/events, webinars, and SEO/SEM to deliver results.
  • Own the overall funnel from marketing to sales and create best-in-class lead generation and funnel management process that delivers insights, increased efficiency, and greater productivity.
  • Own the CRM system and implement best practices and enhancements that drive efficiency, insights, and robust pipeline management resulting in increased close rates and faster sales velocity.
  • Develop metrics and reporting on critical KPIs including revenue, conversion rates, NPS, qualified lead count, web traffic…etc. that provides meaningful data driven insights.
  • Design and provide effective and measurable enablement, training materials & programs for all stakeholders. Ensure creation and dissemination of all sales enablement collateral including playbooks, pitch decks, data sheets, call scripts, FAQs, competitive battle cards, etc.
  • Collaborate with Heila’s Sales, Strategy, Product, and Engineering Teams to launch new product features, offerings, and pricing leveraging market research as well as consumer and industry insights.
  • Lead website design and content, digital advertising, paid search and display, email marketing, referral marketing, SEO and landing page conversion testing.
  • Lead the planning, design, and execution of Heila’s presence across all relevant social media platforms.
  • Develop a solid understanding of the customers, markets, distribution channels, and competitors to execute a needs bases approach to process improvement.
  • Create comprehensive OEM, Distributor, and other strategic programs/channels to profitably grow sales and market share.  This includes all relevant collateral, technologies, stakeholder commitments, training material and incentives.
  • Lead, mentor, develop, and empower a team of marketing professionals to support corporate objectives.
  • Build and own account management function to ensure that the customer lifecycle is best in class, provide excellent customer services, explores upsell opportunities, and retains customers.

Skills/Requirements

  • 7+ years of experience implementing strategic marketing, channel development, sales enablement, and/or sales in the cleantech industry.
  • MBA or equivalent advanced degree preferred. 
  • Experience translating strategy into execution and building up a marketing team.
  • Experience using data driven B2B marketing to position and sell complex products and services.
  • Experience translating metrics across a diversified salesforce into a well-defined and goal driven marketing strategy.
  • Proven success marketing or selling complex products and services, through direct and indirect channels and using multiple business models, such as SaaS, EaaS, and MaaS.
  • Excellent understanding and authority within the clean-tech industry to drive/influence trends, product use cases, and business models.
  • Excellent knowledge and understanding of control and optimization systems used in DER projects.
  • Excellent knowledge and understanding of DER equipment and applications – including solar arrays, batteries, generators, fuel cells, among others.
  • Excellent knowledge and understanding of resilience and economic use cases in DER projects.
  • Experience selling to, and or working with, price-sensitive energy industry organizations such as large C&I companies (especially those with heavy manufacturing footprints), large energy asset management companies, large utilities, and large project development / construction firms.
  • Ability to travel as needed.

 

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The salary range for this position is $119,450 – $152,650. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.

To apply to this position please use this direct link https://kohler.csod.com/ats/careersite/jobdetails.aspx?site=12&c=kohler&id=55818

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